Renata B.L.Lerch, founder of Lima Lerch Consulting, has worked with marketing for over 18 years. Before starting Lima Lerch Consulting, she managed marketing and business development in large multinationals, covering the US, European and Latin American markets. Renata has developed and executed strategic consumer and trade marketing and sales plans across multiple channels, including establishing targets, communications strategy, market research and analysis, sales promotions, online/offline advertising, partnership and PR. Renata also has extensive experience with customer service, and has published articles in online and printed business publications. She serves on the Board of Directors of a few organizations, holds 2 MBAs and speaks Portuguese, English and Spanish.